As the number of options increases for your audience, it becomes critical for businesses to assess their needs and approach them with suitable solutions. But the consumer behavior may vary for different brands. There is a need to gather historical information and address the queries from the audience.
The moment of truth for any brand can happen throughout the customer’s journey with the brand. It becomes necessary to track the interactions with the customer and the steps undertaken to fulfill their needs. Setting up a unique customer experience will go a long way in improving brand equity and driving business value.